Up North Billboards

More people are spending more time in their cars these days. Commuting times have increased 20% since 1990. At a time when newspaper and magazine readership is declining and TV/cable audiences are fragmenting — outdoor advertising enjoys a growing audience. And unlike other forms of advertising, billboards are free to consumers; they do not have to buy a magazine, subscribe to cable television or a newspaper to see your advertisement.

Outdoor advertising is the most effective method to reach seasonal residents and tourists. These new customers are less likely to subscribe to local newspapers or watch local TV — or have ingrained spending habits. Billboards offer this affluent group a valuable source of information about local merchants and services.

Outdoor advertising has a lower cost per thousand viewers than any other type of advertising. Outdoor ads cost 80% less than television commercials, 60% less than newspaper ads, and 50% less than radio ads.

Outdoor advertising is the only type of media that has constant exposure. No other type of advertising allows your message to be displayed 24 hours a day, seven days a week. Message repetition is key to product recognition, and billboards drive your message home — and customers to your business.

Billboards offer a large canvas for creativity. Dominate the roads with this highly visible advertising medium!

Please take a moment to review our site and see how Up North Billboards can assist you in expanding your business.

for independent research on outdoor advertising:

· Arbitron Outdoor Advertising Study, 2001

· Arbitron National In-Car Study, December 2003

· In the Driver’s Seat, American Demographics August 1998

Remember: A business with no sign is a sign of no business !!

Up North Billboards provides cost-effective high-impact advertising in Northern Michigan. Our goal is to help your business grow.